The Spanish Inquisition would have really been far more successful if it had half of the resources that Loki has in any universe. As to endearing, Matt already was fighting the bad taste in his mouth at the name. It might be a bit before there are reasons to endear. "You're right. That is crazy."

He's not off the hook, he knows it. It feels a little safer now to be in on the complete awe of ridiculousness that truth has offered. "How do you know all of these crazy things?"